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Friday, 28th February 2020 | Marketing

9 easy social media ideas to try when you’ve got poster’s block

If you find yourself paralyzed by the question “What should I put on my company’s social media page?”, you’ve come to the right place. We’ve got 9 types of easy and engaging posts for you.

But first, let’s talk about why you should put time into social media in the first place. In 2020, it’s hard to overestimate the impact social media can have on your business. From building loyalty with customers who already know you to attracting new customers, “social” is a winner for businesses of all sizes and shapes. In fact, if you’re not on social it’s a sign of sleepiness, or even irrelevance. (Yikes!) So let’s climb aboard the social train.

To capitalize on the power of social media you have to post engaging content frequently. This is where people tend to get stuck. What can I post? Small business owners have a lot to handle and coming up with tip-top content can fall to the wayside. That’s where this guide comes in. Here are nine types of posts any business can do equipped with a run-of-the-mill smartphone.

1. Contests and giveaways

Add a little fun with a contest or giveaway. After all, who doesn’t like a freebie? Running one can be a low-investment, high-impact way of engaging people and getting your name out there. By offering a prize you can entice followers to like, comment, or share your content which can increase your brand awareness and reach. As with all social media posts, it’s best to be genuine and approachable. Get creative about your prize, too. You could partner with another business (and reach double the audience), or feature a particular product (maybe one that hasn’t been selling well, or one that you’ve just brought in). Use this opportunity to show off your brand personality while making your customers (and potential customers) happy. And don’t shy away from including a picture or video of yourself in the posts.

2. Product features

These kinds of posts serve as reminders about your products and services. Sticking with your sense of personality, take the opportunity to zoom in on a specific product or service. Consider them eye candy or fun features. Got a new dish on the menu or seasonal product that just arrived? These are perfect features. Done right, they reinforce your brand and attract people back to your store or website.

3. Behind the scenes glimpses

Bringing your customers “behind the scenes” establishes a sense of familiarity and loyalty while also really showcasing your, and your company’s, personality. Video is very effective in giving this content a “sneak peek” feel. Don’t worry too much about production values. You can shoot perfectly serviceable video on a smartphone and upload directly to your social media channels. People are very forgiving when it comes to social media posts.

4. Customer polls (in Stories)

If you’ve ever been on a long car trip you’ve probably played “would you rather”, the game that makes you choose between two hypotheticals. It’s an addictive diversion and you can harness its power on your social media channels by using the polls feature in Instagram Stories. Ask your followers to choose. It’s a super effective way to promote interactivity while also gathering market research on their preferences. Note that these are sprints not marathons. The polls lasts 24 hours--as long as your Story. Increase customer engagement by sharing the results as seen here when Toronto food court stall Kid Lee tested out two new juice flavours.

5. Community engagement

It’s always a good idea to engage with your community and an even better one to post about it. Create a campaign that involves local groups like schools or libraries to demonstrate your brand’s place in your community. You can double down on your positive image while making a real difference at the neighbourhood level.

6. Quotes

Quotes are bite-sized pieces of shareable content with a thought-provoking punch. Select messages that align with the business. While you may choose to go sentimental or serious, funny or poignant, they should always be on-brand. They can be as simple as white text on a solid colour from your logo, or add a compelling image to make your quote pop.

7. Sales and special offers

Like the contests and promotions outlined above, posts advertising sales and special offers can entice potential customers and drive traffic to your site while giving followers the feeling of being insiders to your business. Consider sharing advance notice of sales on one or more channels to incentivize following your brand.

8. Customer testimonials and reviews

Potential buyers turn to reviews during when they’re deciding whether or not to patronize your business, so why wouldn’t you put the best of the best front and centre? These positive, easy-to-produce posts belong on your feed--just don’t overdo them. You can take them from Google or Facebook reviews people have already shared. Don’t have any reviews? No problem! This is your opportunity to ask people to review your business—in a social post!

9. Messages to your community

This last type of post is perhaps the hardest to pull off but done effectively can really enhance your customers’ sense of attachment to your company. They’re an opportunity to show the human side of your business. Just like in person, speak directly and personally to create a real intimacy and deepen customer loyalty. Select a single thought and keep it simple (positive messages are your best bet).

Posting to social media is a crucial part of marketing. Those who do it well reap the rewards, and those who don’t appear a little behind the times. These ideas are enough to fill your social profile for the next year. Put them in a rotation and remember to always include an image or video clip and to use hashtags so people other than your followers will see your posts.

See examples below:

Kickstart Your Small Business Marketing for 2025

The new year brings fresh opportunities to innovate and elevate your small business marketing. As the holiday season becomes a memory, it’s time to pivot your focus toward long-term strategies that will drive success throughout 2025. Whether it’s adopting cutting-edge tools or connecting more deeply with your audience, these actionable insights will ensure your marketing efforts stay ahead of the curve.

1. Build on Holiday Momentum with Retargeting Campaigns

The holiday season introduced new customers to your brand—don’t let that engagement fade! Use retargeting ads to reconnect with holiday shoppers. Showcase complementary products or services they didn’t purchase and exclusive “New Year” offers to bring them back.

2. Embrace AI for Personalized Marketing

Artificial intelligence continues to transform how small businesses engage with customers. From predictive analytics to dynamic content recommendations, AI helps deliver hyper-personalized experiences. Consider tools like AI-driven email campaigns or chatbots to enhance customer interactions and stand out in a crowded market.

3. Refresh Your Digital Presence

Start the year strong by giving your digital channels a makeover. Update your website with new visuals, optimize navigation for user experience, and refine your SEO strategy with 2025’s trending keywords. Ensure your site is mobile-friendly and fast to keep customers engaged and ready to convert.

4. Explore New Platforms and Trends

Social media remains a powerful marketing tool, but 2025 requires more creativity. Platforms like TikTok and the metaverse offer fresh ways to connect with tech-savvy audiences. Experiment with short-form video content, AR/VR experiences, or even NFTs to create memorable interactions with your brand.

5. Double Down on Customer Trust

Data privacy is front and center in 2025. Be transparent about how you collect and use customer information. Offer clear privacy options and emphasize your commitment to protecting their data. This builds trust and positions your business as a leader in ethical marketing.

6. Prioritize Local SEO

Local SEO remains a cornerstone for small businesses in a world dominated by digital-first strategies. Optimize your Google My Business profile, collect reviews, and use geo-targeted ads to reach customers in your area. Hosting local events or offering community-focused promotions can also drive foot traffic.

7. Lean Into Video Marketing

Video content continues to dominate consumer preferences. Use videos to tell your brand story, showcase products in action, or highlight customer testimonials. Consider live-streaming events or tutorials to connect with your audience in real time and build deeper engagement.

8. Implement Interactive Content

Interactive marketing is a powerful way to keep customers engaged. Quizzes, polls, and augmented reality tools invite participation and make your content more memorable. For example, a quiz like “Which Product Matches Your New Year’s Goals?” can drive traffic and generate leads.

9. Adopt Growth Marketing Strategies

Growth marketing is all about looking at the bigger picture. Beyond acquiring new customers, focus on retaining them and increasing lifetime value through upselling, cross-selling, and loyalty programs. Tracking customer feedback and behaviour is key to refining your approach.

As the new year unfolds, seize the opportunity to innovate and connect with your audience meaningfully. By implementing these strategies, your small business will thrive, building on the success of the holiday season and paving the way for sustainable growth. Start today, and make this year your best yet!

Marketing

Leverage Location-Based Marketing to Drive Your Business This Holiday Season

As the holiday season approaches, small businesses have a prime opportunity to connect with local customers through location-based marketing. Targeting customers in your area can effectively boost foot traffic, build community presence, and keep your business top-of-mind during this bustling season. With the power of location-based marketing, you can drive more sales and enjoy a stress-free, profitable holiday season.

At iCapital, we understand that Canadian businesses thrive on community connections and efficient strategies. Here’s how to use location-based marketing to make the most of the season and grow your business.

Capture Attention with Geo-Targeted Ads

Location-based marketing starts with targeted ads designed to reach customers in your area. Platforms like Google Ads and Facebook Ads allow you to set specific geographic boundaries for your campaigns. This ensures that your ads are seen by people in your vicinity who are most likely to visit your store or use your services.

During the holidays, highlight seasonal promotions, special events, or limited-time offers. Show local customers what they’re missing out on by showcasing your products or services that make holiday shopping more accessible and enjoyable.

Create Localized Offers and Discounts

Incentivize local customers to visit your business by offering exclusive deals and discounts based on location. Send push notifications or SMS messages to inform nearby customers about in-store discounts or flash sales. For example, a “Holiday Cheer Discount” for customers within a certain radius can motivate them to stop by and explore your offerings.

Remember, the holiday season is fast-paced. Time-sensitive, location-based deals create a sense of urgency that can encourage quick visits and conversions.

Use Google My Business to Enhance Your Local Presence

Your Google My Business (GMB) profile is an essential tool for location-based marketing. Keep your profile up-to-date with your latest holiday hours, contact information, and special events or offerings. Positive reviews on GMB can also influence local customers, as they’re more likely to choose a business with a solid reputation in their area.

Add engaging photos of your holiday displays or featured products. Customers can feel the festive spirit and be inspired to visit in person. A well-maintained GMB profile improves your online presence and builds trust and accessibility for nearby customers.

Partner with Local Influencers for Greater Reach

Tap into the influence of local personalities to amplify your reach. Partner with influencers who resonate with your brand and are active in your community. A well-known local influencer endorsing your business can introduce you to a broader audience and add a layer of credibility, encouraging local customers to visit.

For example, a local influencer can showcase your holiday gift selection or feature an in-store event on social media, drawing in customers who trust their recommendations.

Encourage Customer Check-Ins and Social Sharing

Leverage the power of customer engagement by encouraging check-ins and social media shares. Offer incentives for customers who tag your business in holiday shopping posts or check in on platforms like Facebook and Instagram. These check-ins increase your visibility and create organic word-of-mouth marketing as their followers see your business pop up on their feeds.

Adding a seasonal hashtag and festive backdrop in-store can make this experience even more enticing. When your customers share their holiday shopping with you, they promote your business to their friends and family—right when they’re likely making holiday purchasing decisions.

Drive Success This Holiday Season with Location-Based Marketing and Stress-Free Financing from iCapital

With the right strategies, location-based marketing can transform the holiday season into a period of growth and opportunity. Whether you’re a local shop or an expanding business, these tips will help you reach your nearby customers and make this holiday season one to remember.

If you want to enhance your marketing efforts or prepare for the seasonal surge, iCapital offers stress-free financing solutions tailored to Canadian businesses. Contact us today to learn more about how we can support your growth, allowing you to focus on connecting with customers and building your business this holiday season.

Marketing

7 Tips to Avoid Spoiled Inventory

For restaurant owners, managing inventory is crucial not only for profitability but also for ensuring the safety and quality of products. Spoiled inventory can lead to financial losses, customer dissatisfaction, and potential health risks. By implementing effective inventory management strategies, you can minimize waste and maintain a high standard of food quality.

Understanding Inventory Management

Inventory management involves tracking, storing, and controlling the movement of goods within a business. It helps businesses optimize operations, reduce costs, and improve customer satisfaction.

Key Tips to Avoid Spoiled Inventory

Implement a Robust Inventory Management System:
Use a dedicated inventory management software or system to track stock levels, expiration dates, and product locations.
Conduct regular stock counts to verify accuracy and identify discrepancies.

Follow the FIFO (First In, First Out) Principle:

Rotate your inventory to ensure that older products are used or sold before they expire.
Store products in a way that facilitates FIFO, such as placing newer items behind older ones.

Set Inventory Par Levels:

Establish minimum stock levels for each product to avoid running out while minimizing excess inventory.
Regularly review and adjust par levels based on demand and sales patterns.

Organize Your Storage Space:

Label shelves and storage areas clearly to prevent misplacement and confusion.
Maintain proper temperature and humidity levels for different product categories.
Regularly inspect storage areas for signs of spoilage or damage.

Build Strong Relationships with Suppliers:

Negotiate flexible delivery schedules and order quantities to minimize excess inventory.
Communicate any changes in demand or product requirements promptly.
Consider collaborating with suppliers on joint promotions or waste reduction initiatives.

Conduct Regular Inspections:

Inspect incoming shipments for damage, spoilage, or quality issues.
Perform periodic checks on stored inventory to identify products nearing expiration.
Take immediate action to address any problems or concerns.

Train Staff on Inventory Management:

Educate employees about the importance of proper inventory handling and storage.
Provide training on how to use inventory management systems and follow company procedures.
Encourage staff to report any issues or concerns related to inventory.

By implementing these strategies, food businesses can significantly reduce food waste, improve profitability, and ensure the safety and quality of their products. Effective inventory management is a vital component of successful food operations.

Management

Simple Strategies to Manage Your Seasonal Inventory

When managing seasonal inventory in the retail sector, careful planning is critical. Many retailers find themselves in a balancing act between avoiding leftover inventory and also empty shelves. To escape heavy markdowns at the end of a season and potential cash-flow problems, follow these strategies for profitable results.

Planning for Success

Start Early: Begin planning well in advance of each season, reviewing last year's sales data to identify trends and patterns.
Create a Detailed Plan: Organize your information into a comprehensive plan, breaking down each season's data by category or time frame. This will help you visualize your inventory needs and make informed decisions.
Leverage Data Analytics: Utilize data analytics tools to gain deeper insights into customer behaviour, demand forecasting, and inventory performance. This can help you optimize your stock levels and avoid overstocking or understocking.

Timing is Everything

Anticipate Demand: Forecast demand based on historical sales data, market trends, and upcoming events or promotions. This will help you determine the optimal time to order and replenish inventory.
Avoid Stockouts: Ensure you have sufficient inventory to meet customer demand, especially during peak seasons. Stockouts can lead to lost sales and customer dissatisfaction.
Stagger Shipments: Consider staggering shipments throughout the season to avoid excess inventory and reduce the risk of markdowns.

Repeat Success

Identify Best Sellers: Analyze your sales data to identify your top-selling items for each season. Prioritize these items for replenishment and ensure they are always in stock.
Optimize Reordering: Implement a system for reordering popular items based on sales velocity and demand forecasting. This will help you maintain optimal stock levels and avoid stockouts.
Monitor Inventory Levels: Monitor your inventory levels to ensure you have enough stock to meet demand without overstocking. Use inventory management software or tools to track stock levels and identify potential issues.

Making the Most of Seasonal Cash Injection

If you've secured a seasonal business loan to support your inventory needs, here are some practical ways to use the funds:

Inventory Investment: Allocate funds to purchase additional inventory, particularly for high-demand products or new offerings.
Marketing and Promotions: Invest in marketing campaigns to drive sales and increase brand awareness during your peak season.
Staffing and Training: If needed, hire additional staff or provide training to ensure efficient operations and meet increased customer demand.
Equipment Upgrades: Consider upgrading equipment or technology to improve efficiency, productivity, and customer experience.
Debt Reduction: If applicable, use a portion of the loan to reduce existing debt and improve your financial health.

Marketing and Customer Engagement

Leverage Seasonal Marketing: Create targeted marketing campaigns to promote seasonal products and drive sales. Utilize email marketing, social media, and in-store promotions to reach your customers.
Engage with Customers: Seek customer feedback to understand their preferences and adjust your inventory strategy accordingly. Offer personalized recommendations and provide excellent customer service to encourage repeat purchases.

By following these strategies and staying informed about market trends, you can effectively manage your seasonal inventory, minimize waste, and maximize profitability. Remember, consistent planning, data-driven decision-making, and a focus on customer satisfaction are essential for success in the retail industry. Contact iCapital at 1.877.251.7171 to apply for a business loan and get the funds you need in 48 hours.