Friday, 28th February 2020 | Marketing

9 easy social media ideas to try when you’ve got poster’s block

If you find yourself paralyzed by the question “What should I put on my company’s social media page?”, you’ve come to the right place. We’ve got 9 types of easy and engaging posts for you.

If you find yourself paralyzed by the question “What should I put on my company’s social media page?”, you’ve come to the right place. We’ve got 9 types of easy and engaging posts for you.

But first, let’s talk about why you should put time into social media in the first place. In 2020, it’s hard to overestimate the impact social media can have on your business. From building loyalty with customers who already know you to attracting new customers, “social” is a winner for businesses of all sizes and shapes. In fact, if you’re not on social it’s a sign of sleepiness, or even irrelevance. (Yikes!) So let’s climb aboard the social train.

To capitalize on the power of social media you have to post engaging content frequently. This is where people tend to get stuck. What can I post? Small business owners have a lot to handle and coming up with tip-top content can fall to the wayside. That’s where this guide comes in. Here are nine types of posts any business can do equipped with a run-of-the-mill smartphone.

1. Contests and giveaways

Add a little fun with a contest or giveaway. After all, who doesn’t like a freebie? Running one can be a low-investment, high-impact way of engaging people and getting your name out there. By offering a prize you can entice followers to like, comment, or share your content which can increase your brand awareness and reach. As with all social media posts, it’s best to be genuine and approachable. Get creative about your prize, too. You could partner with another business (and reach double the audience), or feature a particular product (maybe one that hasn’t been selling well, or one that you’ve just brought in). Use this opportunity to show off your brand personality while making your customers (and potential customers) happy. And don’t shy away from including a picture or video of yourself in the posts.

2. Product features

These kinds of posts serve as reminders about your products and services. Sticking with your sense of personality, take the opportunity to zoom in on a specific product or service. Consider them eye candy or fun features. Got a new dish on the menu or seasonal product that just arrived? These are perfect features. Done right, they reinforce your brand and attract people back to your store or website.

3. Behind the scenes glimpses

Bringing your customers “behind the scenes” establishes a sense of familiarity and loyalty while also really showcasing your, and your company’s, personality. Video is very effective in giving this content a “sneak peek” feel. Don’t worry too much about production values. You can shoot perfectly serviceable video on a smartphone and upload directly to your social media channels. People are very forgiving when it comes to social media posts.

4. Customer polls (in Stories)

If you’ve ever been on a long car trip you’ve probably played “would you rather”, the game that makes you choose between two hypotheticals. It’s an addictive diversion and you can harness its power on your social media channels by using the polls feature in Instagram Stories. Ask your followers to choose. It’s a super effective way to promote interactivity while also gathering market research on their preferences. Note that these are sprints not marathons. The polls lasts 24 hours--as long as your Story. Increase customer engagement by sharing the results as seen here when Toronto food court stall Kid Lee tested out two new juice flavours.

5. Community engagement

It’s always a good idea to engage with your community and an even better one to post about it. Create a campaign that involves local groups like schools or libraries to demonstrate your brand’s place in your community. You can double down on your positive image while making a real difference at the neighbourhood level.

6. Quotes

Quotes are bite-sized pieces of shareable content with a thought-provoking punch. Select messages that align with the business. While you may choose to go sentimental or serious, funny or poignant, they should always be on-brand. They can be as simple as white text on a solid colour from your logo, or add a compelling image to make your quote pop.

7. Sales and special offers

Like the contests and promotions outlined above, posts advertising sales and special offers can entice potential customers and drive traffic to your site while giving followers the feeling of being insiders to your business. Consider sharing advance notice of sales on one or more channels to incentivize following your brand.

8. Customer testimonials and reviews

Potential buyers turn to reviews during when they’re deciding whether or not to patronize your business, so why wouldn’t you put the best of the best front and centre? These positive, easy-to-produce posts belong on your feed--just don’t overdo them. You can take them from Google or Facebook reviews people have already shared. Don’t have any reviews? No problem! This is your opportunity to ask people to review your business—in a social post!

9. Messages to your community

This last type of post is perhaps the hardest to pull off but done effectively can really enhance your customers’ sense of attachment to your company. They’re an opportunity to show the human side of your business. Just like in person, speak directly and personally to create a real intimacy and deepen customer loyalty. Select a single thought and keep it simple (positive messages are your best bet).  

Posting to social media is a crucial part of marketing. Those who do it well reap the rewards, and those who don’t appear a little behind the times. These ideas are enough to fill your social profile for the next year. Put them in a rotation and remember to always include an image or video clip and to use hashtags so people other than your followers will see your posts.

See examples below:

Read Also

How to Manage Your Time as a Busy Business Owner

Running a small business means wearing many hats. One day you are meeting with customers, the next you are managing invoices, marketing your business, ordering inventory, and planning for growth. With so many competing priorities, it can feel like there are never enough hours in the day.

The good news is that better time management is not about working longer. It is about working smarter. Creating simple systems and focusing on what matters most can help you stay productive, reduce stress, and make more time for growing your business.

At iCapital, we support Canadian small business owners who are building and growing their businesses every day. Whether you are expanding your operations, hiring staff, or investing in new opportunities, managing your time effectively helps you stay focused on the decisions that move your business forward.

Focus on What Creates the Most Value

Not every task has the same impact on your business. As your business grows, your time becomes one of your most valuable resources.

Start by asking yourself:

  • Which activities generate revenue
  • Which tasks strengthen customer relationships
  • Which responsibilities can only be handled by me?

Prioritizing high-value work helps you spend more time growing your business and less time reacting to daily distractions.

Create a Plan Before Your Week Begins

Many business owners start each day by reacting to emails and unexpected requests. While some interruptions are unavoidable, planning ahead helps you stay in control of your schedule.

At the beginning of each week:

  • Identify your top priorities
  • Schedule time for important projects
  • Block time for customer meetings and administrative work
  • Leave room for unexpected issues that may arise

Having a plan makes it easier to stay focused when your schedule becomes busy.

Build Systems That Save Time

Small improvements to your daily processes can create significant time savings over the course of a year.

Look for opportunities to simplify:

  • Customer follow-ups
  • Appointment scheduling
  • Invoicing and payments
  • Inventory tracking
  • Internal communication

Well-organized systems reduce repetitive work and help your business operate more efficiently.

Learn When to Delegate

One of the biggest challenges for business owners is trying to do everything themselves. As your business grows, delegation becomes an important part of managing your time.

Consider which responsibilities could be handled by:

  • Employees
  • Contractors
  • Bookkeepers
  • Marketing professionals
  • Administrative support

Delegating allows you to focus on leadership, planning, and business development instead of becoming overwhelmed by daily tasks.

Protect Time for Long-Term Planning

It is easy to spend every day solving immediate problems. However, long-term success requires time to think strategically about where your business is heading.

Set aside time regularly to review:

  • Financial performance
  • Sales trends
  • Marketing results
  • Customer feedback
  • Future growth opportunities

Stepping back from daily operations allows you to make better decisions for the future.

Invest in the Right Resources

Sometimes the best way to save time is to invest in tools, equipment, or additional support.

This may include:

  • New technology or software
  • Updated equipment
  • Additional staff
  • Marketing initiatives that generate qualified leads
  • Professional services that improve efficiency

Strategic investments can free up valuable time while supporting long-term growth.

How iCapital Can Help Your Business Grow

As your business grows, opportunities often require investment before they generate returns. Whether you are purchasing equipment, hiring staff, upgrading technology, or expanding your operations, access to funding can help you move forward with confidence.

With iCapital Small Business Loans, you can:

  • Invest in equipment and technology
  • Hire additional staff
  • Support business expansion
  • Fund marketing initiatives
  • Strengthen your operations while managing cash flow

Our financing solutions help Canadian small business owners access funding quickly when the bank is not an option.

Work Smarter as Your Business Grows

Time is one of the few resources you cannot replace. The more intentional you are with how you spend it, the better positioned your business will be for long-term success.

By prioritizing high-value work, building efficient systems, and investing in the resources that support growth, you can spend less time managing daily challenges and more time building the business you envision.

At iCapital, we are proud to support Canadian small business owners with financing solutions that help businesses grow with confidence. If you are ready to invest in the next stage of your business, we are here to help.

 

Small business financing Canada ,Management

Growing Your Business? Here Is What to Plan for Next

Growth is a goal for most small business owners. More customers, stronger sales, and new opportunities are all signs that your hard work is paying off. But as your business grows, so do the demands on your time, resources, and cash flow.

The next stage of growth often requires more than just generating sales. It may mean investing in inventory, hiring staff, upgrading equipment, improving systems, or increasing marketing efforts to support demand. Planning for these changes before they happen can help your business grow more smoothly and avoid unnecessary setbacks.

While revenue may be increasing, expenses often rise first. New opportunities can require additional inventory, equipment, staff, marketing, and operational support before the return on investment is realized. Understanding these hidden costs can help you prepare, protect your cash flow, and continue growing with confidence.

At iCapital, we help Canadian small business owners access fast, flexible financing when a bank is not an option. Planning for growth-related expenses can help you take advantage of opportunities without putting unnecessary strain on your business.

Why Growth Can Create Financial Pressure

One of the biggest surprises for growing businesses is that increased sales do not always translate into immediate financial flexibility.

As demand increases, businesses often need to spend money before additional revenue is collected. This creates a gap that can put pressure on day-to-day operations.

Growth often requires investments in:

  • Inventory and supplies
  • Equipment and technology
  • Staffing and training
  • Marketing and advertising
  • Larger facilities or operating costs

The faster your business grows, the more important it becomes to plan ahead.

Inventory Often Needs to Increase First

For many businesses, growth means carrying more inventory to meet customer demand.

Whether you sell products online, operate a retail store, or manage a seasonal business, running out of inventory can lead to missed sales and disappointed customers.

Questions to consider include:

  • Do I have enough inventory to support future demand?
  • Can my suppliers keep up with growth?
  • How much cash will be tied up in inventory purchases?

Investing in inventory can support growth, but it often requires upfront capital.

Your Team May Need to Grow Too

As sales increase, workloads typically increase as well.

Many business owners reach a point where they can no longer manage everything themselves. Hiring employees, contractors, or support staff can improve efficiency, but it also introduces new costs.

These may include:

  • Recruitment and onboarding
  • Training and development
  • Payroll expenses
  • Benefits and administrative costs

Planning ahead can help ensure your team grows alongside your business.

Systems and Technology Need to Keep Up

The tools that worked when your business was smaller may not be enough as operations become more complex.

Growing businesses often invest in:

  • Accounting software
  • Customer relationship management systems
  • Inventory management platforms
  • Scheduling and workflow tools
  • Website improvements and digital marketing initiatives

These investments can improve efficiency and enhance the customer experience, but they should be factored into your growth plans.

Marketing Costs Often Increase with Growth Goals

Growth rarely happens by accident. Businesses often need to increase visibility and attract new customers to support expansion plans.

This can include investments in:

  • Digital advertising
  • Search engine optimization
  • Social media campaigns
  • Content creation
  • Website enhancements

Marketing can be a powerful driver of growth, but it requires a budget that aligns with your goals.

Do Not Overlook Cash Flow

Even profitable businesses can experience cash flow challenges during periods of growth.

Customers may take time to pay invoices, inventory purchases may require upfront spending, and new expenses can arrive before revenue catches up.

Monitoring cash flow closely can help you:

  • Anticipate short-term gaps
  • Avoid operational disruptions
  • Make informed decisions about future investments
  • Maintain stability while scaling your business

Cash flow planning is often what separates sustainable growth from unnecessary stress.

How iCapital Can Support Growing Businesses

Growth opportunities do not always arrive when your cash flow is perfectly aligned. That is why many Canadian small business owners look for financing solutions that provide flexibility when they need it most.

With iCapital Small Business Loans, businesses can:

  • Purchase inventory to meet demand
  • Invest in equipment and technology
  • Support hiring and training initiatives
  • Fund marketing campaigns
  • Manage cash flow during periods of expansion

Our goal is to help business owners move forward with confidence when the bank is not an option.

Prepare Today for Tomorrow's Opportunities

Growth is exciting, but it requires preparation. Understanding the hidden costs of expansion allows you to make smarter decisions, protect your cash flow, and position your business for long-term success.

At iCapital, we are proud to support Canadian small business owners with financing solutions designed to help businesses grow. If you are preparing for your next stage of expansion, our team is here to help you capitalize on opportunities with confidence.

Sales

How to Stay Organized When Your Business Starts Growing Fast

Growth sounds exciting until your inbox is overflowing, inventory starts moving faster than expected, and every day feels reactive instead of planned. For many small business owners, growth creates a new level of pressure behind the scenes. More customers and more sales are great for business, but they also quickly expose weak systems.

The businesses that grow successfully are not always the ones growing the fastest. They are the ones who stay organized as they scale.

At iCapital, we work with Canadian small business owners who are expanding operations, hiring staff, increasing inventory, and investing in growth opportunities. As your business evolves, staying organized becomes just as important as generating revenue.

Growth problems usually start small

Most organizational issues do not appear overnight. They build gradually as your business gets busier.

Maybe customer emails are starting to slip through the cracks. Orders take longer to fulfill. You lose track of invoices. Your calendar becomes packed with tasks that could be automated or delegated.

These issues may seem small individually, but together they slow momentum and create unnecessary stress.

That is why staying ahead of growth matters.

Stop running everything through your head

In the early stages of business, it is normal to keep processes informal. But once growth picks up, relying on memory becomes risky.

Instead of keeping everything in your head, create systems for:

  • Customer follow-ups
  • Sales tracking
  • Inventory management
  • Staff communication
  • Payment reminders
  • Scheduling and deadlines

The goal is not to overcomplicate your business. It is to reduce friction so that daily operations run more smoothly.

Simple systems create consistency, and consistency creates scalability.

Protect your time before your schedule controls you

Fast-growing businesses often create constant interruptions. Every email feels urgent. Every task feels important.

Without structure, owners end up spending the day reacting instead of leading.

Start by identifying:

  • Which tasks actually drive growth
  • Which tasks can be delegated
  • Which recurring issues waste the most time
  • Where automation could improve efficiency

Time management becomes more important as your business grows because your attention becomes one of the company’s most valuable resources.

Growth can put pressure on cash flow quickly

One of the biggest surprises for growing businesses is that increased sales do not always mean increased cash flow.

Growth often requires upfront spending before revenue catches up. You may need to:

  • Increase inventory
  • Hire support staff
  • Upgrade equipment or software
  • Spend more on marketing
  • Cover larger operating costs

Without planning, growth can stretch your cash flow faster than expected.

That is why many business owners look for financing that offers flexibility as they scale.

Invest in systems before you feel desperate

Many businesses wait too long to improve operations. They wait until mistakes start happening or staff feel overwhelmed.

The better approach is investing before things break.

That could mean:

  • Moving to better accounting software
  • Improving inventory tracking
  • Hiring administrative support
  • Creating stronger customer management systems
  • Upgrading equipment to improve efficiency

Small operational improvements often create a significant long-term impact.

How iCapital supports growing businesses

At iCapital, we understand that growth creates opportunity, but it also creates pressure. Our Small Business Loans help Canadian businesses access funding quickly so they can invest in the tools, systems, and resources needed to grow sustainably.

With iCapital Small Business Loans, businesses can:

  • Upgrade operations and equipment
  • Manage cash flow during expansion
  • Increase inventory to meet demand
  • Invest in staffing and support
  • Improve efficiency without delaying growth plans

We provide financing solutions designed for businesses that are growing and evolving when the bank is not an option.

Do not let growth create chaos

Growth should feel exciting, not overwhelming. The businesses that stay organized during expansion are the ones that create structure early, protect their cash flow, and invest in systems that support long-term success.

At iCapital, we are proud to support Canadian small business owners as they navigate growth with confidence. If your business is expanding and you need funding to support your next stage, our team is here to help.

Management

How to Build a Customer Retention Engine: Keeping Your Best Clients for Your Small Business

Winning new customers feels exciting, but real growth often comes from the customers who choose to come back. When you focus on retention, you create a business that is more stable, more predictable, and easier to grow over time.

Customer retention is not about complicated systems or large budgets. It is about consistency, understanding your customers, and making it easy for them to stay.

At iCapital, we work with Canadian small business owners who are focused on building long-term growth. Whether you are investing in customer experience, marketing, or operations, the right strategy and access to funding can help you turn one-time buyers into repeat customers.

Why retention is a smarter growth strategy

Acquiring new customers can take time and money. Retaining existing ones is often more efficient and more reliable.

When you focus on retention, you can

  • Increase the value of every customer over time
  • Reduce pressure on constant new customer acquisition
  • Build stronger trust and loyalty
  • Create more predictable revenue
  • Generate referrals from satisfied customers

A strong customer base gives your business momentum without having to start from scratch each month.

Know what keeps your customers coming back

Retention starts with understanding your best customers. What makes them choose you instead of a competitor? What keeps them returning?

Take time to look at

  • Purchase patterns and repeat behaviour
  • Customer feedback and reviews
  • Products or services with the highest return rate
  • Common questions or concerns

The more you understand your customers, the easier it is to serve them well.

Make every experience consistent

Customers return to businesses they trust. Trust is built through consistent experiences, not one-time moments.

Focus on

  • Clear communication at every step
  • Reliable delivery or service timelines
  • A simple and smooth purchase process
  • Quick and helpful responses when issues arise

Consistency removes friction and makes it easy for customers to choose you again.

Stay present without overselling

Retention is about staying connected, not constantly selling. The goal is to remain relevant and useful.

You can do this through

  • Helpful email updates or tips
  • Social content that adds value
  • Follow-ups that feel personal and timely
  • Offers that reward loyalty without overwhelming

When communication feels natural, customers stay engaged.

Make it easy to come back

The easier it is for customers to return, the more likely they are to do so.

Look for ways to

  • Simplify repeat purchases
  • Save customer preferences where possible
  • Offer reminders or reordering options
  • Provide a consistent experience across channels

Small improvements in convenience can lead to stronger retention.

Track what is working and adjust

Retention should be measured and improved over time. You do not need complex tools to start.

Pay attention to

  • Repeat purchase rates
  • Customer feedback
  • Engagement with emails or content
  • Changes in buying behaviour

Use these insights to refine your approach and improve over time.

Support retention with the right investment

Improving retention often requires investment in tools, systems, or marketing. Without the right resources, it can be difficult to implement meaningful changes.

With iCapital Small Business Loans, you can

  • Invest in customer experience improvements
  • Strengthen your marketing efforts
  • Improve systems that support repeat business
  • Build a more stable and predictable revenue base

iCapital provides access to funding when the bank is not an option, helping you take action without disrupting your operations.

Build a business that customers want to return to

Customer retention is not about a single tactic. It is about creating a business that customers trust, value, and choose again.

When you focus on retention, you are not just increasing sales. You are building a stronger foundation for long-term success.

At iCapital, we support Canadian small business owners with financing that aligns with real business needs. If you are ready to invest in your business and strengthen your customer relationships, we are here to help you move forward with confidence.

 

Sales ,Marketing ,Management

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